Discover key insights into regionality in charitable support and variations in attitudes and giving patterns across the different nations and regions of the UK.
This webinar, originally held on Wednesday 4 March 2026, explored how charities can use regional insight to:
- Better understand local audiences and how generosity, belonging, and trust vary by nation and region
- See where local, regional, and UK-wide charities resonate differently
- Identify practical opportunities to tailor messaging, fundraising, and services by place
The recording of the session is now available for all.
The Power of Place: Charitable Engagement Across the UK’s Nations and Regions
The full report – The Power of Place: Charitable Engagement Across the UK’s Nations and Regions – brings together national and regional profiles, engagement archetypes, and insights into patterns associated with higher-value giving.
Inside the report, you'll find:
- A practical framework of attitudinal and behavioural archetypes
- Insight into what most strongly predicts higher-value giving
- Detailed profiles for Scotland, Wales, Northern Ireland, and every English region
- Headline implications for both UK-wide and place-based charities
Download the full report here.
If you have any questions or need any help, please don't hesitate to get in touch with us by emailing info@charitytracker.co.uk
