CharityTracker is the UK’s only brand monitoring and audience segmentation tool specially designed for non-profits.
Stay in control by tracking your
brand’s performance with the
general population and your
bespoke audience segments.
Monitor and report brand KPIs using
both a nationally representative sample
and bespoke audience segments.
Track the brand funnel and benchmark
conversion rates against comparators to
guide brand development.
Analyse key drivers of support to
determine which brand attributes have
the greatest impact on brand propensity.
Include your own social change
objectives, or awareness of your
services, to track the impact of your
organisation’s strategy.
Track strategic KPIs related to
organisational goals for social change,
positioning, or service reach.
Evaluate perceptions of social issues to
guide strategy development and
advocacy initiatives.
Address reputational or positioning challenges
to plan mitigation strategies or monitor
recovery efforts.
Analyse and understand public
attitudes, values, beliefs,
behaviours, and demographics,
to identify and monitor specific
target groups.
Identify audience segments based on
attitudes, behaviours, and demographics
to create audience-focused strategies.
Understand motivations and barriers to
engagement to enhance outreach
methods.
Inform message personalisation for
distinct target groups.
Track the cut-through,
comprehension and recall of
your campaigns and appeals,
and test their effect on your
strategic KPIs.
Conduct pre- and post-campaign
evaluations focused on recall,
comprehension, touchpoints, and
changes in attitudes or behaviours.
Monitor the effectiveness of
communications activities across
different audience segments and various
brand metrics.
Assess the effectiveness of alternative
campaign strategies, such as annual
peaks versus ongoing ‘drumbeat’
communications.
Plan with confidence, using in-
depth behavioural, demographic
and media consumption data to
help reach your target audience.
Analyse detailed media consumption
data across different audience segments
(400+ data points).
Conduct in-depth media analysis to
determine the effectiveness of media
investments or earned media activities.
Identify or evaluate partnerships based
on overlapping audience interests.
Understand how the issues and
causes you work on resonate
with the UK population, and how
that is changing over time.
Monitor the impact of external events
(e.g., cost-of-living crisis) on public
engagement with nonprofit causes.
Test and refine messaging or creative
concepts before launching full-scale
campaigns.
Develop internal business cases for
communications and fundraising
investments by benchmarking
competitor performance against income.
“CharityTracker has
been essential for
Unicef’s work. We use
it to evaluate our
equity, build our
strategy, monitor our
campaigns and
performance, and
refine our direction.”
Cathy Druce, Unicef
“The CharityTracker
dashboards give us all
the insights we need at
a touch of a button, and
the team is there to
answer questions we
have, no matter how
big or small.”
Natalie Tomlinson, Dementia UK
CharityTracker is the only brand monitoring service
specifically designed for UK non-profits.
We offer a guaranteed nationally representative sample of 4,000
UK adults per month, with each national brand reviewed by at least 1,000.
Our survey panel is closely monitored, and our exclusion rules
mean no respondent can review a brand more than once per year.
Data is continuously managed to ensure the most statistically
robust insights.
The CharityTracker was developed in collaboration with our
members, and continues to evolve as the membership grows.
We know flexibility is important to you, and we offer many ways
to customise the content.
Want to find out more?
Get in touch to arrange a demo.