UK giving trends: Fewer donors, higher donation values.

The UK charity sector is seeing a significant shift in donor behaviour. Fewer people are giving to charity, but those who do are contributing larger amounts. While overall donation values remain resilient, participation in giving has continued to decline. The findings point to a fundraising environment that is becoming narrower, more relationship driven and more dependent on high value donors.

How charities should be using AI: Practical tips grounded in public attitudes.

AI is increasingly becoming a part of everyday life and constantly features in public conversation. It promises efficiency, frees up mental bandwidth, and can take over repetitive tasks. At the same time, use of the technology raises concerns around ethics, biases, data security and the impact it will have on jobs and people’s ability to think.

AI in charities. The five attitude groups shaping acceptance.

The research, based on 3,000 UK adults (Dec 2025), asked the public directly about their experience of AI, what they see as the benefits as well as the risks, and how they think charities should use it. The report explores general attitudes to AI through different audience segments showing how attitudes differ depending on experience, values and patterns of charitable engagement.

New insights into UK regional giving patterns: Free Webinar.

Discover what new CharityTracker research reveals about regional identity, charitable support, trust, and perceptions of local need across the UK — and what it means for charities in practice. This insight was explored in a live webinar on Wednesday 4 March 2026, now available to watch.

The inclusion illusion: Mind the (perception) gap.

In 2025, the global political landscape is more volatile and complex than ever. Debates over issues like equality, inclusivity, climate change, and immigration are intensifying, while public opinion in the UK appears to be shifting in a less progressive direction. But is that perception accurate – and how much are attitudes really changing? Understanding the reality is crucial for charities in relating to and communicating with their various audiences – from supporters and donors to beneficiaries, service users and volunteers.