The inclusion illusion: Mind the (perception) gap

In 2025, the global political landscape is more volatile and complex than ever. Debates over issues like equality, inclusivity, climate change, and immigration are intensifying, while public opinion in the UK appears to be shifting in a less progressive direction. But is that perception accurate – and how much are attitudes really changing? Understanding the reality is crucial for charities in relating to and communicating with their various audiences – from supporters and donors to beneficiaries, service users and volunteers.